Sanitarium Health and Wellbeing pledges one million servings of Weet-Bix to families in need

Sanitarium Health and Wellbeing pledges one million servings of Weet-Bix to families in need

The company has supported efforts to combat food and nutrition insecurities in Australia for two decades.

August 18, 2016

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Sydney, Australia

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Sanitarium Health and Wellbeing

Sanitarium Health and Wellbeing pledged one million servings of its popular Weet-Bix cereal to help those finding it difficult to make ends meet.

The pledge on August 2 to Foodbank, Australia’s largest non-profit food relief organization, is the largest single donation by Sanitarium to any food relief charity. It represents Sanitarium’s commitment to Foodbank’s Food Fight campaign, a month-long initiative that aims to fight hunger in Australia by delivering food relief to thousands of needy families.

With a health and wellbeing mission at its core, an enduring ethos to make food that is nourishing, affordable and accessible for all Australians, and the belief that every kid deserves a good start, Sanitarium has supported efforts to combat food and nutrition insecurity in Australia for almost two decades.

With support from its supply chain partners, the company has donated more than 410 tonnes (451 U.S. tons) of product as part of Foodbank’s innovative Key Staples program since 2010. Another 40 tonnes (44 U.S. tons) has been donated to Foodbank-supported breakfast clubs and other initiatives in the same period. The food is distributed to nearly 2,500 charities, community groups and schools delivering frontline support to 644,000 vulnerable people every month throughout Australia—one-third of them children.

In addition, Sanitarium works in partnership with the Australian Red Cross to help deliver its Good Start Breakfast Club program, providing healthy breakfasts and nutrition skills to thousands of school-age children in areas of greatest need since 2001.

Sanitarium Health and Wellbeing corporate communications manager, Julie Praestiin, says although many Australians enjoy a high quality of life, thousands of families are unable to consistently afford healthy food. She urges Australians to join the fight against hunger throughout the month of August.

“Food insecurity is a critical and growing issue for many Australians, with too many families living hand-to-mouth or not knowing where their next meal will come from. This is an issue that demands a response, which is why we were so keen to become a partner of Foodbank’s Food Fight campaign,” said Praestiin.

“At Sanitarium, we believe in the potential of every Australian to be happy and healthy. Creating truly nourishing food and caring for the community is in our DNA and for 117 years we’ve been committed to making food that is above all else, healthy, affordable and accessible,” said Praestiin. “If this donation can help thousands of Australian families have a better start to their day, then we’re on the right track.”

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